BRANDING • ADVERTISING • MARKETING

In branding, advertising, and marketing, every design tells a story that connects with its audience. I craft visuals that capture attention and convey messages with clarity and flair, turning ideas into memorable identities. Whether it’s a logo, a campaign, or a print piece, my work is about making brands resonate in the minds and hearts of their viewers.

Hempco California, Inc. – Full-Spectrum Brand Launch for EU Market

Role: Lead Designer & Brand Strategist
Industry: Health & Wellness / CBD
Region: United States → European Union

As the creative and strategic force behind Hempco California, Inc.’s European market entry, I led the complete brand development and digital ecosystem for their flagship product — 100% Organic Honeydew + Nano CBD.

My contribution encompassed:

• Brand Identity Development: Crafted a clean, trust-driven visual identity, including the logo, packaging system, and product labeling to reflect purity, innovation, and nature.

• Product Visualization: Designed high-fidelity 3D models and photorealistic renders for promotional use, e-commerce, and investor presentations.

• Marketing Collateral: Produced brochures, print-ready materials, and in-store displays that aligned with EU health compliance and cultural aesthetics.

• Web & CRM Infrastructure: Built multiple websites and dynamic landing pages; fully integrated Bitrix24 CRM to streamline sales and marketing automation.

• Advertising & Social Media: Executed a multi-platform campaign strategy using custom-created videos, 3D animations, and AI-generated assets — delivering both performance marketing and brand storytelling at scale.

This project is a testament to my multidisciplinary approach, blending design, technology, and strategy to build a competitive wellness brand tailored for international success.