DESIGN IS ABOUT SOLVING PROBLEMS WITH STYLE

In Branding, Advertising, and Marketing, every design tells a story that connects with its audience. I craft visuals that capture attention and convey messages with clarity and flair, turning ideas into memorable identities. Whether it’s a logo, a campaign, or a print piece, my work is about making brands resonate in the minds and hearts of their viewers.

Hempco Clifornia, Inc.

FULL-SPECTRUM BRAND LAUNCH FOR EU MARKET

As the creative and strategic force behind Hempco California, Inc.’s European market entry. I led the complete brand development and digital ecosystem for their flagship product — 100%  Organic Honeydew + Nano CBD.

ROLE: Lead Designer & Brand Strategist   |   INDUSTRY: Health & Wellness / CBD   |   REGION: United States → European Union

My contribution encompassed:

Brand Identity Development:

Crafted a clean, trust-driven visual identity, including the logo, packaging system, and product labeling to reflect purity, innovation, and nature.

Product Visualization:

Designed high-fidelity 3D models and photorealistic renders for promotional use, e-commerce, and investor presentations.

Marketing Collateral:

Produced brochures, print-ready materials, and in-store displays that aligned with EU health compliance and cultural aesthetics.

Web & CRM Infrastructure:

Built multiple websites and dynamic landing pages; fully integrated Bitrix24 CRM to streamline sales and marketing automation.

Advertising & Social Media:

Executed a multi-platform campaign strategy using custom-created videos, 3D animations, and AI-generated assets — delivering both performance marketing and brand storytelling at scale.

This project is a testament to my multidisciplinary approach, blending design, technology, and strategy to build a competitive wellness brand tailored for international success.

TM Construction, LLC.

A leading tile and marble specialist, I crafted a modern brand identity with a sleek logo and creative brief, exuding precision and trust. I designed a responsive website with intuitive UI/UX, vibrant galleries, and optimized web design to boost client engagement. Promotional materials—brochures, business cards, ads—and high-energy videos with dynamic motion graphics amplified the brand. Social media campaigns on Instagram, TikTok, and Facebook used custom visuals and AI teasers to drive buzz. This project elevated TM Construction into a memorable, impactful brand.

Logo design work centers on crafting distinctive and timeless brand identities that leave a lasting impression. I combine creativity with strategic insight to create logos that are visually compelling, versatile, and reflective of each brand’s unique essence. Every design is meticulously tailored to communicate the brand’s values and connect with its audience effectively.

Print and packaging design work focuses on creating visually striking and functional solutions that elevate brand identity. From eye-catching product packaging to professional print materials, I blend creativity with precision to deliver designs that captivate and communicate effectively. Each project is tailored to reflect the brand’s unique story, ensuring memorable and impactful results that resonate with audiences.

UI/UX design for apps, web applications, and websites seamlessly blends my design expertise with user-centered functionality. I create intuitive, visually appealing interfaces that enhance user experiences while reflecting brand identity. By combining thoughtful wireframing, engaging visuals, and seamless navigation, I deliver designs that are both aesthetically striking and highly functional, ensuring users connect effortlessly with the digital experience.

Extend

For Extend, a product protection platform, I designed wireframes and screens for their web app during the funding stage. My intuitive UI/UX design featured clean navigation and modern aesthetics, making the platform engaging. The warranty purchase pop-up streamlined conversions with clear calls-to-action and responsive design. Tailored for investor pitches, these mockups showcased Extend’s vision, helping secure funding. This project turned complex functionality into a simple, user-focused digital experience.

SBM Management

For SBM Management, a leader in facility services, I designed a streamlined UI/UX for their building management app. My wireframes mapped out an intuitive interface, optimizing user flows for facility managers. Custom art assets, including sleek icons and visuals, elevated the app’s modern aesthetic. This design delivered a seamless, user-focused experience, enhancing operational efficiency.

My marketing and UI/UX design expertise, backed by vast experience in the gaming industry across MMORPG, mobile, and casino gaming, delivers captivating and user-focused digital experiences. I create intuitive interfaces and compelling promotional designs that enhance brand visibility and engage audiences effectively. By merging creative design with strategic marketing, I craft seamless experiences that align with campaign objectives and leave a lasting impact.

cryptic studios

My time at Cryptic Studios on Champions Online and Star Trek Online was a wild, heartfelt ride. I wore every hat—marketing designer, web designer, UI designer, sketching concept art, and crafting tons of icons and badges,helping to bring those vibrant worlds to life. Being part of the team that pioneered the free-to-play model in gaming was both a thrilling challenge and a deeply fulfilling mission. We were trailblazers, pouring our hearts into building the modern free-to-play and subscription model, creating experiences that connected players and shaped the future of MMORPGs. Every design was a labor of love, fueled by passion and pride in pushing the industry forward.

Funzio • Gree

At Funzio Games, I fueled the rise of Crime City, Modern War, and Kingdom Age, designing slick UI/UX and bold marketing visuals that powered 20M+ downloads and a $210M GREE acquisition in 2012. My intuitive interfaces, like Crime City’s gritty pop-ups and menus hooked players, while vibrant App Store promos skyrocketed its top-grossing status. For Modern War and Kingdom Age, my dynamic designs drove 1M downloads fast, blending seamless gameplay with hardcore appeal. My work helped Funzio redefine mobile gaming with a $5M monthly revenue bang.

After the aquisition I worked on Casino and Bingo games produced by Gree.

Blue Shell Games

At Blue Shell Games, a San Francisco-based casino game studio, I leveraged my technical artistry to overhaul legacy Flash-based titles into sleek, modern HTML5 games, ensuring seamless performance across platforms. As a technical artist, I rebuilt assets and optimized workflows, enhancing visuals and functionality for a polished player experience. For their short-lived Bingo game, I created a vibrant App Store icon and designed numerous art assets, showcasing my ability to blend technical precision with creative flair. Despite a hard drive failure wiping most files, my work at Blue Shell demonstrated my expertise in modernizing game tech and delivering standout visuals under tight constraints.

Quark Games

At Quark Games, a tight-knit Cupertino studio from the creators of Valor, I unleashed my UI/UX and technical artistry on Valor, Nimbus, and an unreleased robot-themed game. For Valor, a real-time strategy MMO, I designed sleek interfaces with crisp menus and dynamic HUDs, blending bold visuals with seamless functionality using tools like Adobe Suite and Unity. For Nimbus, I crafted vibrant, intuitive UI assets that brought its unique world to life, leveraging my technical know-how to optimize for mobile platforms.

IGT Reno

At IGT, a titan of gaming, I excelled as a UI/UX designer, artist, and game designer, shaping cutting-edge slot machine experiences for titles like Sherlock, Voice, Big Bucks, and Wheel of Fortune slots. I crafted sleek machine prototypes and bold interface designs, leveraging Unity 3D to transition from legacy systems. My vibrant machine prints and fluid symbol animations, built with Adobe After Effects and Unity, brought each game’s theme to life. Teaming up with mathematicians, engineers, and FX artists, I designed innovative gameplay mechanics—focusing on creative vision, not math—to redefine casino gaming. My technical finesse and artistic flair delivered polished, immersive designs for IGT’s iconic legacy.

Over 20 years, I’ve shaped high-impact marketing and advertising visuals as a video and motion graphics specialist. I orchestrate filming, lighting, and chromakey shots with precision, while leveraging DaVinci Resolve, Adobe After Effects, Premiere Pro, Cinema 4D, and Blender to craft dynamic 2D and 3D animations. From bold campaign videos to intricate brand assets, my technical expertise in editing, rendering, and 3D modeling, combined with an artistic edge, delivers visually striking content. My work bridges technical skill and creative design to elevate marketing experiences with professional polish.

Every video showcased in this portfolio is entirely created by me, from concept to final render.

My 3D work combines creative storytelling with technical execution—covering modeling, texturing, lighting, and animation using Blender and Cinema 4D. I create animated logo intros, product presentations, visual assets for marketing, and seamless integrations of 3D elements into live-action footage. Whether for web, video, or motion branding, each project is crafted to elevate visual impact, communicate clearly, and align with the client’s aesthetic and purpose.

Music has always been my greatest passion. I play guitar and bass, program drums, and handle basic keyboard work—primarily for sequencing and recording purposes. Over the years, I’ve developed a deep understanding of the entire production process, from composition to final mastering.

I’m experienced in:

• Studio Setup & Workflow: Built and configured multiple studios, both analog and digital.
• Recording & Mixing: Skilled in microphone placement, session recording, mixing, and mastering for songs, instrumentals, and jingles.
• Digital Audio Workstations: Proficient in virtually any DAW. I worked extensively with Pro Tools HDX systems for years and currently use Logic Pro X with the Steven Slate/SSL suite.
• Plugins & Hardware: Experienced with Waves, Universal Audio, analog consoles, and high-end outboard gear.
• Software Versatility: Familiar with Cubase and various open-source tools for recording and mixing.