Introduction Logos and icons are ubiquitous visual elements in modern life, appearing everywhere from storefronts and product packaging to smartphone screens. Though the terms logo and icon are sometimes used interchangeably, they refer to distinct concepts in design....

The Psychology of Color in Marketing: Influencing Behavior and Brand Perception Color is a cornerstone of marketing, acting as a silent yet potent force that shapes consumer behavior and brand perception. Research indicates that up to 85% of shoppers cite color as a...