CAYDEN MCLEOD
UI/UX & PRODUCT DESIGNER
A Master of Art in Traditional and Digital Media
Step into the colorful world of a true artist, one who has mastered the delicate balance between traditional and digital media. Meet a professional who takes pride in bringing ideas to life through the use of beautiful and intricate illustrations.
From sketch pads to computer screens, this artist has dabbled in it all. With a keen eye for detail and an unwavering passion for art, they have honed their skills over years of practice and dedication.
Meet the Creative Genius Behind Your Next Digital Design Project
Step into the colourful world of a true artist, one who has mastered the delicate balance From traditional art to digital design, this talented professional has a passion for creating beautiful and functional products that leave a lasting impression.between traditional and digital media. Meet a professional who takes pride in bringing ideas to life through the use of beautiful and intricate illustrations.
With years of experience in the industry, they have honed their skills to perfection and can deliver high-quality designs within tight deadlines.
But what sets them apart is their ability to think outside the box and come up with unique concepts that captivate audiences.
Whether you need a website, app, or any other digital product, this designer has the expertise to bring your vision to life.
What’s more, their traditional background means that they can infuse their designs with a touch of artistry that sets them apart from the rest.
SO, WHY SETTLE FOR A MEDIOCRE DESIGN WHEN YOU CAN WORK WITH A TRUE CREATIVE GENIUS? GET IN TOUCH TODAY AND TAKE YOUR DIGITAL PRODUCTS TO THE NEXT LEVEL!
The process
UI/UX Design: The Importance of Deep Research
UI/UX design is a vital aspect of modern software development. It involves creating interfaces that are not only visually appealing but also easy to use. However, before a designer can create wireframes or start iterating on a design, they must conduct deep research. This research is essential to understanding the users’ needs, preferences, and pain points. In this blog post, we will explore why deep research is crucial in UI/UX design and the benefits it provides.
The Importance of Research in UI/UX Design
UI/UX design is not just about creating a beautiful interface; it is about creating a product that meets the users’ needs. To do this, designers must understand the users’ goals, motivations, and behaviors. This understanding comes from research. Research can take many forms, including user interviews, surveys, and usability testing. By conducting research, designers can identify pain points and opportunities for improvement.
Research can also help designers create a user journey map. A user journey map is a visual representation of the steps users take to achieve their goals. It helps designers understand the users’ needs at each stage of the process and identify opportunities for improvement. By creating a user journey map, designers can ensure that the interface they create meets the users’ needs at every stage of the process.
Additionally, research can help designers understand the users’ preferences. This understanding can help them create an interface that is not only functional but also aesthetically pleasing. For example, research might reveal that users prefer a particular color scheme or font. By incorporating these preferences into the design, designers can create an interface that users enjoy using.
The Benefits of Deep Research in UI/UX Design
Conducting deep research provides several benefits in UI/UX design. Firstly, it helps designers create interfaces that meet users’ needs. By understanding the users’ goals and pain points, designers can create an interface that helps users achieve their goals and avoids frustrating experiences. This, in turn, can increase user satisfaction and retention rates.
Secondly, deep research can help designers create interfaces that are easy to use. By understanding the users’ behaviors and preferences, designers can create an interface that is intuitive and requires minimal cognitive effort. This, in turn, can increase user engagement and reduce the learning curve.
Thirdly, deep research can save time and money in the long run. By identifying pain points and opportunities for improvement early on, designers can create an interface that requires fewer iterations. This, in turn, can reduce the time and cost involved in the design process.
Conclusion
In conclusion, deep research is essential in UI/UX design. It helps designers create interfaces that meet users’ needs, are easy to use, and save time and money in the long run. By conducting research, designers can identify pain points and opportunities for improvement, create user journey maps, and understand users’ preferences. This understanding can result in interfaces that increase user satisfaction and engagement rates. Therefore, it is crucial for designers to invest time and effort in research before creating wireframes or iterating on a design.
Resume
Sep 2022 – Present
Sign Maker at Vail Resorts
Lake Tahoe, CA, USA
Signs, banners, and billboards for Heavenly, Kirkwood, Northstar Resorts
Sep 2021 – Jun 2022 · 10 mos
Business Consultant at Impel S.A.
Poland, EU
Security and Energy Projects.
Mar 2020 – May 2022 · 2 yrs 3 mos
Comic Book Illustrator, Designer, Art Director,
EU – USA
Russian Defection Comic Book.
Jun 2021 – Jul 2021 · 2 mos
UI/UX DesignerUI/UX Designer
Consultant Various Companies (Contracts)
Czech, Germany, Austria, Slovakia Czech, Germany, Austria, Slovakia
Multiple projects for European Companies.
Jun 2019 – Aug 2020 · 1 yr 3 mos
Consulting in European Union · Contract
EU
Working to establish US investment in European Union. Creative, administrative, and managing tasks.
Jun 2019 – Mar 2020 · 10 mos
Chief Creative Officer at Regal Communications Inc Cannabis Business.
Yuba City, CA, USA
Business Operations Setup, ERP, Marketing and AdvertisingCannabis Business. Business Operations Setup, ERP, Marketing and Advertising
Feb 2018 – Jun 2019 · 1 yr 5 mos
Business & Advertising ConsultantBusiness & Advertising Consultant at NC Holistic
Yuba City, CA, USA
Cannabis Company. Logistics, business structure, ERP setup & customisation. Advertising and MarketingCannabis Company. Logistics, business structure, ERP setup & customisation. Advertising and Marketing
Sep 2016 – Feb 2018 · 1 yr 6 mos
Technical Consultant Art, UI/UX, Website App Creative Technical ConsultantArt, UI/UX, Website App Creative.
Yuba City, CA, USA
I worked on a huge Agricultural project including Building and Testing Management System – ERP, Websites, Apps, and Advertising Materials.
Dec 2018 – May 2019 · 6 mos
Ski Lift Operator at Heavenly Mountain Operations at Vail Resorts
South Lake Tahoe, CA, USA
Winter Ski Resort Operations
Mar 2015 – Sep 2016 · 1 yr 7 mos
Senior UI/UX DesignerSenior UI/UX Designer at IGT
Reno, NV, USA
I worked on multiple titles as the UI/UX designer as well as the support artist preparing Illustrations, icons, UI, and 3D assets.
UI Game Design • UX/Wireframes • Product Design • In-game Art, Icons • Cabinet Design (Ergonomy)
Working with Product Managers & Engineers. I worked on multiple titles as the UI/UX designer as well as the support artist preparing Illustrations, icons, UI, and 3D assets. UI Game Design • UX/Wireframes • Product Design • In-game Art, Icons • Cabinet Design (Ergonomy) Working with Product Managers & Engineers.
Feb 2014 – Oct 2014 · 9 mos
Senior UI/UX DesignerSenior UI/UX Designer at Quark Games
San Jose, CA USA
UI Game Design • UX/Wireframes • Product Design • In-game art • Icons • Illustrations • Marketing Assets
Working with Product Managers & EngineersUI Game Design • UX/Wireframes • Product Design • In-game art • Icons • Illustrations • Marketing Assets Working with Product Managers & Engineers
Mar 2013 – Feb 2014 · 1 yr
Senior Artist UI/UX/Designer at Blue Shell Games
San Francisco Bay Area, CA USA
UI Game Design • UX/Wireframes • Product Design • In-game art, icons, • Illustrations • Marketing Assets
Working with Product Managers & EngineersUI Game Design • UX/Wireframes • Product Design • In-game art, icons, • Illustrations • Marketing Assets Working with Product Managers & Engineers
Mar 2012 – Feb 2013 · 1 yr
UI/UX DesignerUI/UX Designer at GREE International Entertainment/FUNZIO, Inc.
San Francisco Bay Area, CA, USA
UI Game Design • UX/Wireframes • Product Definition-Ideas • In-game Art • Icons • Illustrations • Marketing Assets • Coordinating Teams • Pipeline Organisation • Implementing New Technologies & ideas with Product • Managers • Engineers • Marketing Dept
GAMES: Kingdom Age, Modern War, Crime City, Monster Quest, Slot Game, Bingo GameUI Game Design • UX/Wireframes • Product Definition-Ideas • In-game Art • Icons • Illustrations • Marketing Assets • Coordinating Teams • Pipeline Organisation • Implementing New Technologies & ideas with Product • Managers • Engineers • Marketing Dept GAMES: Kingdom Age, Modern War, Crime City, Monster Quest, Slot Game, Bingo Game
Art/Creative Director/Visual DesignerArt/Creative Director/Visual Designer
Oct 2009 – Mar 2012 · 2 yrs 6 mos
Freelance
Greater San Diego Area, CA, USA
Information Design: Content Organisation • Structure • Categorisation • Virtual Product • Features definition
Marketing-Budget Management: Campaigns • Social Media Campaigns • Market Research • SEO • SEM
Visual Design: Digital Media • Motion Graphics • Video Productions • 3D Modeling and Animations • Trade-shows • PrintInformation Design: Content Organisation • Structure • Categorisation • Virtual Product • Features definition Marketing-Budget Management: Campaigns • Social Media Campaigns • Market Research • SEO • SEM Visual Design: Digital Media • Motion Graphics • Video Productions • 3D Modeling and Animations • Trade-shows • Print
Nov 1995 – Mar 2001 · 5 yrs 5 mos
Senior Designer/Web Designer/UI/ Concept Artist at Cryptic Studios
Los Gatos, CA, USA
Website • UI • Web Banners • In-Game UI • UI • Icons • Style Guidelines (Website, Marketing, and in-Game UI) • Marketing Design print: packaging, game manuals • Trade Show Graphics (booth, posters, stair graphics, flyers, brochures).
GAMES: Champions Online and Startrek Online Website • UI • Web Banners • In-Game UI • UI • Icons • Style Guidelines (Website, Marketing, and in-Game UI) • Marketing Design print: packaging, game manuals • Trade Show Graphics (booth, posters, stair graphics, flyers, brochures). GAMES: Champions Online and Startrek Online.
May 2007 – Jul 2008 · 1 yr 3 mos
Senior Designer/Web Designer/ Video Editor/Audio Editor/ Flash Animator/Developer at Milestone Internet Marketing
anta Clara, CA, USA
Web-Based Marketing Solutions for Lodging Industry. Corporate clients include Sheraton, Hilton, Intercontinental, and Wingate.
Design & Coding Websites • E-marketing Campaigns • Web Banners • Motion Graphics & Animations.Web-Based Marketing Solutions for Lodging Industry. Corporate clients include Sheraton, Hilton, Intercontinental, and Wingate. Design & Coding Websites • E-marketing Campaigns • Web Banners • Motion Graphics & Animations.
O3 Oct 2003 – May 2007 · 3 yrs 8 mos
Art/Creative Director at Brand Identity
Sacramento, CA, USA
Advertising Agency where I efficiently lead, administer, and execute all creative design projects. Working with clients across various
media. Assess market trends, and devise a complete multimedia production studio. Organizing, supervising, and directing video/3D productions.
UI Design for Websites, Interactive presentations (Interactive Cd’s) DVDs (DVD Authoring),
Visual Design: Print, Trade-Shows; Photography, Video Production, Audio productions
Key Achievements:
Launching www.lstreetlofts.com Campaign, Building Multimedia Production Studio, and Earning Prizes for Advertising, Campaign, and Web Design (“Dotties Awards”). Tapestry SquareAdvertising Agency where I efficiently lead, administer, and execute all creative design projects. Working with clients across various media. Assess market trends, and devise a complete multimedia production studio. Organizing, supervising, and directing video/3D productions. UI Design for Websites, Interactive presentations (Interactive Cd’s) DVD (DVD Authoring), Visual Design: Print, Trade-Shows; Photography, Video Production, Audio productions Key Achievements: Launching www.lstreetlofts.com Campaign, Building Multimedia Production Studio, Earning Prizes for Advertising, Campaign and Web Design (“Dotties Awards”). “Tapestri Square”.
Jun 2001 – Sep 2003 · 2 yrs 4 mos
Art/Creative DirectorArt/Creative Director at Mc Cann Erickson
Mexico City Area, Mexico
Efficiently lead, administer, and execute creative design projects in support of ongoing marketing and merchandising programs for
International Manufacturers including Coca-Cola, Nescafe, and Nestle.
Key Achievements:
Earning “Vending Machines in Offices” Campaign – NESCAFE.
“Back to School” & ”El Dia Del Muertos” Campaign – COCA-COLA & Nestle.
Building and Running Digital Onsite Photo StudioEfficiently lead, administer and execute creative design projects in support of ongoing marketing and merchandising programs for International Manufacturers including Coca-Cola, Nescafe, and Nestle. Key Achievements: Earning “Vending Machines in Offices” Campaign – NESCAFE. “Back to School” & ”El Dia Del Muertos” Campaign – COCA-COLA & Nestle. Building and Running Digital Onsite Photo Studio
Senior Graphic DesignerSenior Graphic Designer.
Nov 1995 – Mar 2001 · 5 yrs 5 mos
Senior Designer at Digitall-Art-Media
Bielsko-Biala, Poland
Identity, collateral, packaging, multimedia, photography, video, 3D, organisation of production, production process, and product delivery. Involved in interaction with clients and vendors, preparation and execution of on-site and studio photo and video sessions with models and products, project and production of exhibition stands, and preparation for printing: offset, flexography, and rotogravure. managing 9 design and production people.Senior Designer at Digitall-Art-Media (Bielsko-Biala, Poland) Identity, collateral, packaging, multimedia, photography, video, 3D, organisation of production, production process, and product delivery. Involved in interaction with clients and vendors, preparation and execution of on-site and studio photo and video sessions with models and products, project and production of exhibition stands, and preparation for printing: offset, flexography, and rotogravure. managing 9 design and production employees.
English